About Me
Diana Vilato Burnett
Executive Expertise for the Fashion Industry
Maybe I should blame my grandmother for my career choice. In grade school, she provided my first merchandising job by shuttling NYC shopping ‘hauls’ to me, where I was charged with dissecting her purchases and paring them down to the best, most beautiful and functional assortment (the ‘keep’ pile). Fashion was always my playground. Some things never change.
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A fashion industry native, I developed my career in retail and wholesale; building and positioning brands, crafting strategy, and optimizing revenue. I’m entrepreneurial, analytical, and I like to make companies grow.
Brands in my portfolio are-
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New / decades old
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Designer / mass market
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Wholesale / digital native
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Turnaround / rapid growth
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Publicly traded / startup & bootstrapped
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I have designed pathways achieving triple digit annual growth and launched channels & categories for more than 30 labels. Leverage my experience to plot strategic expansion in innovative ways. I will provide analytics of KPI’s, financial forecasts, retail sales plans, P&L, inventory or OTB as needed - ongoing checkpoints to keep things on track.
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Receive dynamic, informed advice with a plan of action that generates real returns.
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Let's build something fantastic.
My Background
• EVP, Sales, Strategy & Planning -
Posh Peanut
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• VP & Brand Director -
American Accessories- Licensee Harley Davidson & Carhartt; private label development; house brands Lodis, Lola
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• Founder & CEO, The Style Assembly-
Sales Agency- International & Domestic brands
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• Sales Manager, Anne Klein
• Sr. Account Executive, Liz Claiborne
• Account Executive, Tommy Hilfiger
• Account Executive, Esprit
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• Executive MBA - UCLA Anderson 2021
• BA - Rutgers College, University 1994