Consulting Services

Leveraging experience, current market trends, and specific data points, I can evaluate and provide a birds-eye view of the opportunities and challenges currently facing your organization. I'll suggest action points and potential pathways to achieve the growth goals of your organization.

Fire on all cylinders. Direct to consumer, Marketplace, Wholesale, Discount, Club, Private Label - the list goes on. A nuanced product and sales strategy is the best way to serve a diverse consumer base. Navigate and align these channels, maximizing your returns.

Whether launching a brand, category, or diffusion line - how you initially position your product in the marketplace can lead to long term success. Get the magic 4 P's of Product, Price, Promotion, and Place right the first time.

Take it from someone who has done it. Moving out of digital into a wholesale or brick & mortar space requires a ton of operational and fiscal considerations. I will build the strategy to bring your established, beloved digital brand to new consumers in physical spaces - wholesale, retail or pop-up. Reinforce brand without compromising your existing business.

Who you sell to, the terms of those sales, and when you sell to them can dramatically change your brand's trajectory. I will help you define the ideal wholesale customer targets at each stage of your company's journey, as well as evaluate the deals when they are presented. Brands fail because they take whatever PO comes their way. Roll out to your retailers deliberately.

Outreach and terms guidance for brands looking to collaborate, retain or license IP; exclusive and non-exclusive. Expand your customer base & visibility by using your firm's design and production capabilities to piggyback onto others recognizable properties.

The structure of your sales team can determine its impact. I will evaluate the blend of in-house and independent reps, outline territories, negotiate contracts, define expectations, evaluate effectiveness, and train your team to achieve strategic objectives - providing consistent growth to your business.

Effectively reach your target buyers or collaborators. I will guide the creation of sales tools, presentations and pitch decks customized to your brand and market. Clearly highlight your selling advantages. Land the right partnerships.

It happens to the best of us. What's important is to know your escape levers. I can help you understand your options. Together we can craft a sales strategy defined by your brand's visibility, timing and margin priorities.